MidWest Laser Centre Privacy Notice
Last Update 23-June-2022
Midwest Laser Centre is committed to protecting your privacy. Throughout this notice, the terms “we”, “us”, “our” or “ours” refer to Midwest Laser Centre (MWL). And the terms “you”, “your” or “yours” refer to YOU (as the Data Subject).
This privacy notice (“Privacy Policy”) describes how MWL collects, stores, uses, shares, and otherwise processes information relating to individuals (“Personal Information”). It also describes the rights and choices available to you regarding your Personal Information.
This Privacy Policy applies to the processing of Personal Information collected by us when you (i) visit www.midwestlasercentre.com and our other websites that display or link to this Privacy Policy; (ii) Receive communications from us, including emails, phone calls, texts or fax; (iii) Use our products and services, including the MWL booking platform, as an authorized user where we act as the “organization” in control of your Personal Information as that term is defined under the Personal Information Protection and Electronic Documents Act S.C. 2000, c. 5 (“PIPEDA”). For the purposes of the PIPEDA and other applicable data protection legislations, the organization in control of Personal Information collected under this Privacy Policy is MWL.
This Privacy Policy only applies to MWL’s processing of your Personal Information by us or on our behalf. This Privacy Policy does not apply to Personal Information collected by third parties during your communications/dealings with those third parties or your use of their products or services (for example, where you follow links to third party websites over which we have no control).
What Personal Information We Collect and Process?
The Personal Information we collect directly from you includes identifiers, contact information, professional or employment-related information, commercial information, and internet activity information. We collect such information in the following situations:
If you use our “Contact Us” option on the website; request a demo; sign up for an event, webinar or contest; sign up for a referral program; download certain content such as eBook, case study; enter information in the landing pages used by marketing teams; use our "Ordering Device" section on the website, we may require that you provide to us your contact information, such as your first name, last name , full name, email, phone, location, country, business name and shipping address.
If you interact with our websites or emails, we automatically collect information about your device and your usage of our websites or emails (such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Information using cookies, web beacons, or similar technologies.
If you use and interact with our services, we automatically collect information about your device and your usage of our services through log files and other technologies, some of which may qualify as Personal Information.
If you communicate with us via a phone call from us, we may record that call.
If you voluntarily submit certain information to our services, such as filling out a survey about your user experience, we collect the information you have provided as part of that request.
If you provide us with any Personal Information relating to other individuals, you represent that you have the authority to do so, and where required, have obtained the necessary consent, and acknowledge that it may be used in accordance with this Privacy Policy. If you believe that your Personal Information has been provided to us improperly or want to exercise your rights relating to your Personal Information, please contact us by using the information in the “Contact us” section below.
We also collect information about you from other sources including third parties and from publicly available information. We may combine this information with Personal Information provided by you. This helps us update, expand, and analyze our records and create more tailored advertising to provide services that may be of interest to you.
Personal Data
Some of our services include processing of data, including the Personal Information of Guests, which may include:
Demographic & Identity Data: We may collect personal data of the Guest (our Subscriber’s guest or customer) such as first name, last name, email, address, contact number, gender, date of birth, photograph, signature, gift card recipient name, gift card recipient address. Additionally, location & device id, are also collected when using mobile apps.
Health and Fitness Data: Data collected from the guest may include patient medical history, skin related details, weight, allergies, medical test reports, photographs of health condition, signatures of patient, signatures of doctor, and any other custom information that may be necessary to be collected for the patient’s treatment.
Save for the limited circumstances set out in this Privacy Policy, we are not the data controller of this information as we do not determine the purposes or the means of the processing.
What is the basis of collecting and processing Your Personal Information?
We collect and process your Personal Information by relying on one or more of the following bases:
The processing is necessary for the purpose of performance of the contract we have with you.
You have explicitly agreed to/consented to us processing your Personal Information for a specific purpose.
The processing is necessary for purposes of informing, promoting, and selling our services to you.
The processing is necessary for the purpose of protecting MWL data from threats, violations, and breaches if any.
How Do We Use Your Personal Information?
We use your Personal Information for the following purposes:
To verify your identity
To deliver our products and services to you
To communicate with you regarding existing products and services availed by you, including notifications of any alerts or updates
To evaluate, develop and improve our products and services
For market analysis, and product analysis and market research
To send you information about our other products or services which may be of interest to you
To handle enquiries and complaints
To comply with legal and/or regulatory requirements
To investigate, prevent, and/or take action regarding illegal activities, suspected fraud and situations involving potential threats to the safety of any person
MWL has a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable provisions of the Terms of Use Agreement, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of MWL, its users or the public as required or permitted by law.
Link to the privacy policy of DaySmart Spa that is used by the MWL booking application when processing your data: https://www.daysmartspa.com/privacy-policy/
If we need to collect and process Personal Information by law, or under a contract we have entered into with you, and you fail to provide the required Personal Information when requested, we may not be able to perform our contract with you.
With whom your Personal Information may be shared?
We DO NOT SELL your personal data.
We share your information only in the ways that are described in this Privacy Policy, and only with parties who adopt appropriate confidentiality and security measures.
Security of Information
MWL takes all appropriate security measures to protect your personal data.
Use of Cookies and Other Tracking Mechanisms
We may use cookies, web beacons, pixels, and other tracking mechanisms on our website and other digital properties to collect data about you. When you visit our websites, we, or an authorized third party, may place a cookie on your device that collects information, including Personal Information, about your online activities over time and across different sites. Cookies allow us to track use, infer-browsing preferences, and improve and customize your browsing experience.
We also use web beacons and pixels on our websites and in emails. For example, we may place a pixel in marketing emails that notify us when you click on a link in the email. We use these technologies to operate and improve our websites and marketing emails.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Links to Other Websites
Our website may contain links to websites of other organizations. This privacy notice does not cover how those organizations process your Personal Information. We encourage you to read the privacy policies on the other websites you visit.
Marketing / Promotional communications and Opt-out
If we process your Personal Information for the purpose of sending you marketing communications, You may choose to stop receiving these communications by following the unsubscribe instructions included in these emails or by replying back with your unsubscribe request or by contacting us at chantal@midwestlasercentre.com. Please note that opting out of marketing communications does not opt you out of receiving important business communications related to your current relationship with us, such as communications about your subscriptions or event registrations, service announcements or security information.
Retention of Personal Information
We retain your personal data for as long as it is required for the purposes stated in this Privacy Policy. Sometimes, we may retain your data for longer periods as permitted or required by law, such as if required in connection with a legal claim or proceeding, to enforce our agreements, or to comply with other legal obligations. When we no longer have a legitimate need to process your data, we will delete or anonymize your data from our active databases.
Notification of Changes
We regularly review and update our Privacy Notice to ensure it is up-to-date and accurate. Any changes we may make to this Privacy Notice in future will be posted on this page. If we make a material update, we may provide you with notice prior to the update taking effect, such as by posting a conspicuous notice on our website or by contacting you directly, or where required under applicable law and feasible, seek your consent to these changes.
Contact Us
If there are any questions regarding this privacy notice, you may contact us at chantal@midwestlasercentre.com or at the below mentioned address